Making premium Australian horse feeds is more than a passion, it's our way of life
Running Cool - the brand behind the horse feed - is targeted towards the everyday horse person who competes or purely owns horses for the sheer love of it.
Our aspiration for our brand is to promote a holistic experience of enjoyment, satisfaction and pride in owning horses, that also complements the wellbeing of the hors/s through proper feeding of the premium quality nutrition in our products.
Our main promotional and sponsorship focus will be on the everyday rider and not necessarily the winners. Whilst we are all for promoting that everyone tries their best and sets lofty goals, we firmly believe that this industry is supported by an amazing amount of people who are simply doing what they do for only one reason - passion.
Our emphasis on the little guy which is also indicative of our own path as a company. We are a small manufacturer who is in competition in a land of giants. We don't have the marketing budgets and we don't have the purchasing power with the suppliers, however, we do have a passion to be the best we can be. To achieve this, our focus is simple, we aim to provide premium quality products and first class, superior customer service and our brand will grow and prosper.
Therefore, through our team members, clubs, and the community organisations that we associate ourselves with, we hope to encourage and foster our philosophy that everybody counts –regardless of their stature - the horse has optimum health, and that there is a future for the industry through promoting the very ideals of why we started on this journey - enjoyment.
If you believe that you are a shining example of what we are looking for, don't hesitate to let us know about what great passion you have and what difference you are making in the horse industry.